Discover is volatile by nature. Our job: turn spikes into regularity - by widening your topic spectrum and industrializing the spark of the first hours.Antoine Bressan - founder of ELDORADO CONSULTING, Google Discover & News expert
eldorado-consulting.com/google-discover-medias
◆ Discover for mediaFor a media outlet, Discover is a strategic - but volatile - channel. We industrialize it: organization, formats, spark. Base: the definition; levers: optimize.
The right topic, at the right time, in the right format.
Seasonal topics, breaking-news anticipation, follow-ups.
Credible authors: a decisive E-E-A-T signal.
Punchy-title workshops + a visual kit with validated ratios.
The first engagement wave decides everything.
Detect entry and react while it counts.
A qualified first wave via SPRKLY Push.
Follow-up angles and links from the hot article.
Strategy, execution and data, coordinated to maximize your appearances in the feed.
Signal diagnosis, content scoring and a 90-day editorial roadmap.
Ready-to-publish templates, visual guidelines, headlines and angles tuned for Discover.
Real-time entry tracking, reporting, spike alerts and the Etincelle™ method.
Discover clicks in 90 days (national media) after rebuilding author profiles and cover visuals.
of Discover share on inspiration pages of an editorialized e-commerce, via a piloted plan.
Discover entries held through a Core Update (pure player) thanks to daily monitoring.
Discover is volatile by nature. Our job: turn spikes into regularity - by widening your topic spectrum and industrializing the spark of the first hours.Antoine Bressan - founder of ELDORADO CONSULTING, Google Discover & News expert
Yes, it's even a major channel - provided you master its volatility.
By widening the topic spectrum and industrializing the spark of the first hours.
A first engagement wave at publish, correlated with feed entry.
Yes: journalist coaching and operational frameworks.
Understand the feed, get in, measure performance and react to drops.