Discover is volatile by nature. Our job: turn spikes into regularity - by widening your topic spectrum and industrializing the spark of the first hours.Antoine Bressan - founder of ELDORADO CONSULTING, Google Discover & News expert
eldorado-consulting.com/google-discover-definition
◆ Google Discover firstGoogle Discover is Google's personalized content feed, shown on mobile with no user query. Here: its definition, how it works, eligibility criteria and how to measure its traffic. Go further: appear in Discover, Discover audit and measure Discover.
A queryless feed: the user searches for nothing, Google pushes cards (image + title + source) based on their interests. You don't rank - an article is admitted, evaluated, then amplified or dropped.
Unlike search (pull), Google decides to push content to the user.
Google app, mobile Chrome home, Android home: everything plays out on mobile.
No 1-2-3 ranking. A card appears, or not, in one person's feed at a given moment.
The lifecycle of an article as we observe it across tracked properties.
The site must be eligible (E-E-A-T, quality, technical) before a single article can enter.
A small test audience within minutes/hours of publishing: card click, engagement, velocity.
Interest cluster to neighboring clusters to broad distribution. Each tier is a re-evaluation.
Peak over 48-96h. A good follow-up turns one entry into a multi-day event.
No markup forces entry: it makes you eligible and legible, but real interest and engagement decide.
Strategy, execution and data, coordinated to maximize your appearances in the feed.
Signal diagnosis, content scoring and a 90-day editorial roadmap.
Ready-to-publish templates, visual guidelines, headlines and angles tuned for Discover.
Real-time entry tracking, reporting, spike alerts and the Etincelle™ method.
Discover clicks in 90 days (national media) after rebuilding author profiles and cover visuals.
of Discover share on inspiration pages of an editorialized e-commerce, via a piloted plan.
Discover entries held through a Core Update (pure player) thanks to daily monitoring.
Discover is volatile by nature. Our job: turn spikes into regularity - by widening your topic spectrum and industrializing the spark of the first hours.Antoine Bressan - founder of ELDORADO CONSULTING, Google Discover & News expert
A personalized, queryless mobile feed (Google app, Chrome, Android) that pushes articles based on your interests.
Search answers a typed query (pull). Discover pushes content (push): no position, an article is admitted, evaluated, amplified or dropped.
Be indexed, follow Discover policies, enable large images, show clear E-E-A-T signals and good mobile performance.
Via the Search Console Discover report, with up to 48h delay. Real time needs a dedicated tool capturing the evaluation window.
Understand the feed, get in, measure performance and react to drops.