Pillar 02 — Operations

We don’t just recommend. We execute.

Our team implements using our own technical, human and tooling resources. You keep publishing — we handle the levers behind the feed.

The four levers

Every variable behind distribution

Technical Optimizations

Core Web Vitals, crawl, indexing, rendering, schemas, feeds. The technical fundamentals that cap or unlock Discover distribution.

CWVIndexingSchemas
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🔍

SEO Optimizations

On-page, semantic and structural SEO tuned for publishers: internal linking, topic authority, EEAT signals, Search/News synergies.

EEATTopic authority
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✍️

Content Optimizations

Headlines, imagery, angles and formats engineered for a feed built on emotion — not search intent. Editorial playbooks included.

HeadlinesImagery
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📈

Popularity Optimizations

Authority, links, brand and engagement signals — the loyalty markers Discover looks for before pushing your articles wider.

AuthorityEngagement
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Advanced operations

For operators who want more

🕶️

Blackhat Operations

Aggressive, high-risk / high-reward tactics for operators who know what they're doing. Run on dedicated assets, never on your main brand without full disclosure of risks.

AdvancedOn request only
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Discover Spark Management (SPRKLY)

Full management of your Discover “sparks”: detection, ignition and amplification of feed opportunities using the SPRKLY suite — Analytics, Trends, Étincelle™ and Push — of which we are the official reseller for EU & LATAM.

ManagedOfficial reseller
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👨‍💻

Custom Development

Tailor-made development for publishers: custom features, editorial tooling, API integrations, internal dashboards, feed & automation pipelines — built by the team that optimizes your Core Web Vitals, so performance is never traded away.

Sur-mesureWordPress & custom stacksPerformance-first
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How a mission runs

From handshake to traffic

1

Scoping

We define the levers, the assets and the success metrics with you.

2

Implementation

Our team executes — on your stack or ours, with read-only transparency on every change.

3

Measurement

Everything is tracked in SPRKLY Analytics and your Search Console. No vanity metrics.

4

Iteration

We double down on what works and kill what doesn't. Continuous optimization.

Ready to talk?

Every mission is quoted individually. Tell us about your site and objectives — we answer fast.

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