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🎓 20+ sessions since 2023 · training materials last updated Sept 20, 2026

Google Discover & News training — by the people who run it, not just teach it.

Looking for a talk or a masterclass rather than a course? → Speaking

Custom programs only. Every plan is built for your team, your CMS, your vertical and your data — then delivered by operators managing billions of Discover views. Remote by default (on-site worldwide on quote), financeable via CPF & OPCO, delivered live in French, English, Traditional Chinese or Cantonese — plus custom e-learning in Spanish, German, Portuguese, Italian, Dutch and Arabic. All plans and programs on quote.

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20+sessions since 2023
100+trainees
20thDiscover-dedicated session · fall 2026
300+students reached as guest expert
4delivery languages
Your trainers

Operators, an editor, an enterprise SEO — and the shadow team

Antoine Bressan

Antoine Bressan

Founder, Discover/News specialist since 2018 — billions of tracked views, 285+ sites. Guest expert in third-party programs in France and abroad.

ED

Editorial trainer

10+ years inside newsrooms and major media groups — the editorial half of Discover: angles, desks, workflows, publishing discipline.

SE

SEO trainer — very large accounts

Enterprise SEO specialist: multi-site groups, migrations, governance — the scale problems big publishers actually face.

AX

Alex — technical referent (optional)

ELDORADO's tech lead can join for CMS, CWV, structured data and infrastructure modules.

Plus: the latest numbers and R&D data from our DMC referents. DMC collective handles our most sensitive operational work, under strict anonymity: a Discover Operations Lead who runs large-scale Discover exploitation day to day, a Data & Spam Operations specialist focused on signal quality and edge-case tactics, and an R&D — Algorithm Watch profile who monitors Google's moves and stress-tests what's next. We keep the detail deliberately light — it's part of what makes them effective. Their findings feed every session.
What you learn

The full program spine — then we customize

Our base spine covers everything the serious programs on the market cover — then adds what only operators can teach. Your actual program is built on quote from these blocks.

01

Understand & diagnose

How the recommendation algorithm actually works — and where YOU stand.

  • Discover vs Search: recommendation mechanics, no-query logic, signal families
  • Eligibility & feed-entry prerequisites (technical + editorial)
  • Live diagnosis of your Google Search Console — exposure map and headroom
  • Analysis of sites winning Discover in your vertical
02

Build & optimize

Working directly on your content and pipeline.

  • Topic & angle strategy calibrated to recommendation logic
  • E-E-A-T, Core Web Vitals, images, structure, freshness, topical coherence
  • Title & image patterns that earn the click — with our scoring grids
  • Deliverable: a prioritized optimization plan on your own content
03

Measure, pilot & scale

From spikes to regularity.

  • An actionable Discover dashboard (GSC + analytics), reading volatility properly
  • Publishing cadence, republishing & survivability decisions
  • RSS feeds, the Follow feed & Google preferred sources — turning spikes into a loyal audience
  • GEO & conversational engines: where Discover fits what's next
04

The operator layer — only here

What theory-based trainings can't teach.

  • Étincelle™ — our seeding method for the first hours (NDA module)
  • Patent-corpus grid: the checkpoint families behind our 45,000-point audits (teaser — full grid stays ours)
  • Recovery playbooks: core updates, HCU, spam & Discover updates
  • Monetization under Discover volatility: ad pressure vs distribution
  • Fresh DMC R&D data: what's moving in the algorithm right now
  • Hands-on with our tools — SPRKLY Analytics, Trends, push — with access included
Formats & pricing

Everything on quote — here's the shape

Every plan and program is custom and quoted. The formats below are examples to give you scale.

EXAMPLE FORMAT€1,500One-day training · remote

The intensive day: diagnose your GSC, work your real content, leave with a prioritized plan. Ideal for one team, one goal.

Full program →
EXAMPLE FORMAT · MOST CHOSEN€4,500Three-day program · remote

The full spine (blocks 01–03) plus one operator-layer module of your choice. Time to practice, not just absorb.

Full program →
EXAMPLE FORMATOn quoteComplete program · 15 days

The whole system transferred: all blocks, all operator modules, war-room sessions, skill tree and SOPs your team keeps.

Full program →
Custom formatRateNotes
Custom in-company training (intra)€1,250 / half-dayDegressive with volume
Custom training via training organizations (inter)€750 / half-day / traineeDegressive with volume
On-site delivery (worldwide)On quoteTravel included in the quote
Media groupsOn quoteOur recommendation: between the 3-day program and the complete 15-day transfer, depending on titles and teams
Intra & interIn-company or via training organizations
CPF & OPCOFinanceable for French companies — we help with the file
4 live languagesFrench, English, Traditional Chinese, Cantonese
+6 in e-learningCustom e-learning in Spanish, German, Portuguese, Italian, Dutch, Arabic
Materials handed overFull supports at the end + transcript available
NDA possibleFor sensitive modules and your data
Tools accessAccess to the tools presented during training
Remote or on-siteRemote by default; présentiel on quote, worldwide
Materials updatedLast major update: September 20, 2026
Credentials

Where we've already taught

20+ sessions · 100+ trainees

Since 2023, for newsrooms, publishers, SEO teams and brands. Fall 2026 marks our 20th session dedicated to Google Discover, with 4+ programs delivered over the season.

Guest expert — 300+ students

300+ students reached as guest expert in third-party programs: Guilhem Chauvin's training (module « Antoine Bressan : l'accompagnement client spécialisé Discover », 150+ students) plus two international curricula — a US media agency and a media incubator.

International teaching

Guest Discover expert in 2 programs abroad — a US media agency and a media incubator, teaching part of their curriculum to their students — plus 5 international training clients of our own.

Honest market map

Every Discover training we know of — compared

We'd rather you pick the right one, even if it isn't ours. Verified Sept 2026 — check each provider for current details.

TrainingStatus & positioningOur honest read
Guilhem ChauvinClosed — ended late 2023Was solid (Antoine taught the Discover client-work module, 150+ students). No longer available.
Skool-based coursesContent-only scopeCover editorial only, no longer use the right techniques or tools, and the material has aged — not kept up to date. Discover moved on.
SEO para Medios (ES)2025 editionSpanish-language, now outdated on signals and updates.
SEO HackersTrainings discontinuedThe €1,800 listing still shows on training marketplaces, but the offer is no longer delivered.
Clément PessauxActive · Discover training offerA real offer — but less advanced than Eric's programs and ours on the technical, authority and popularity layers.
Atypicom — fondations (Eric Garletti's group)Active · foundations, Discover within a global SEO strategyRecommended as an entry point if you're new to SEO — the best foundations program besides ours.
Influa — Niveau Expert (Eric Garletti's group)Active · 1 intensive day, €1,200 HT/day (intra or inter), preceded by a GSC audit, post-training follow-up includedRecommended for advanced SEOs — good structure, real data work. The strongest alternative to ours — and the only other program still up to date. Where we go further: the operator layer, our own tools & solutions, and the data & Discover experience of live operations at billions-of-views scale (Étincelle™, DMC R&D, recovery playbooks).
🐦 « The Phoenix »Active · was reported at €165k per program, now reported at €5–50kWe share similar tooling but run different strategies. Our positioning: better long-term durability, at a fraction of the price. Judge on the track records.
ELDORADO CONSULTINGActive · custom only, on quote · CPF/OPCO · 4 languages · operator-layer modulesThe only program taught by a team currently operating billions of Discover views — with DMC R&D data, Étincelle™, recovery playbooks and tools access included.
Free first

Not ready for a program? Start free.

We publish a lot for free — guides, the Discover hub, breakdowns of updates, and live discussion with the community.

Free resources

The Google Discover hub · the blog · use cases — everything public, no email wall.

Newsletter

Updates, algo moves and training dates — no spam.

Join the community

💬 WhatsApp channel 🎮 Discord — invitation sur demande ✈️ Telegram — sur demande 🗣️ Forum — sur demande

Every program is built for one team: yours.

Tell us your CMS, your vertical, your team size and your goal — we come back with a tailored plan and quote, CPF/OPCO options included.

Build my program →