Complete Google Discover Program — 15 days, the whole system transferred

At a glance

The shape of the program

PHASE 1 · D1-3Foundations & full diagnosis

PHASE 2 · D4-8Editorial system & production

PHASE 3 · D9-12The operator layer — complete

PHASE 4 · D13-15War room, hand-off & follow-up

Days 1-3 — Foundations & diagnosis

The 3-day spine, run in full.

Mechanics, signals, eligibility ; full GSC diagnosis per title, section and author
E-E-A-T & trust architecture across your properties
Vertical & competitive analysis, exposure maps

Days 4-8 — The editorial system

From training to operating model.

Desk-by-desk production grids, angle & topic strategy at scale
Title/image scoring adopted into your CMS workflow
Cadence, republishing & survivability rules ; RSS, Follow feed, preferred sources
SOPs written with your teams — editors, SEO, tech, data
The skill tree installed: who masters what, and the path for each role

Days 9-12 — The operator layer, complete

Every module the market can't teach.

Étincelle™ — our seeding method for the first hours (NDA module)
Patent-corpus grid: the checkpoint families behind our 45,000-point audits (teaser — the full grid stays ours)
Recovery playbooks: core updates, HCU, spam & Discover updates
Monetization under volatility: ad pressure vs distribution
DMC R&D sessions: fresh data on what's moving right now
Hands-on with our tools — SPRKLY Analytics, Trends, push — access included

Days 13-15 — War room & hand-off

Your traffic, live, decisions in real time.

War-room sessions on your live Discover traffic — publish, spark, measure, decide
Hand-off: SOPs finalized, skill tree owners confirmed, rituals scheduled
90-day follow-up window — questions answered while the system beds in

Deliverables

What you leave with

🌳 The skill tree

Installed per role — technical, content, authority, Discover & spark — your team keeps it.

📖 SOPs & recorded sessions

Written with your teams, plus every session recorded and transcribed.

📋 Group-wide playbook

Cadence rules, scoring grids, republishing logic — per title.

🔧 Tools access + follow-up

SPRKLY stack access and a 90-day follow-up window.

Who it's for

Built for

Media groups

The reference format — multi-title, multi-team, governance included.

Ambitious publishers

One title, total autonomy at the end — you keep 100% of the revenue.

Organizations under NDA

Sensitive modules and your data covered — standard practice here.

Media groups: quote a tailored mix between the 3-day program and this complete transfer, per title and team.

Logistics

Formats, languages & financing

Remote by defaultOn-site worldwide, on quote (travel included in the quote)

4 live languagesFrench, English, Traditional Chinese, Cantonese

+6 in e-learningCustom e-learning: Spanish, German, Portuguese, Italian, Dutch, Arabic

CPF & OPCOFinanceable for French companies — we help with the file

Materials handed overFull supports + transcript available

NDA possibleFor sensitive modules and your data

Tools accessAccess to the tools presented during the training

Custom ratesIntra €1,250/half-day · inter €750/half-day/trainee · degressive

FAQ

Frequently asked questions

How are the 15 days scheduled?

Phased over 6 to 10 weeks in practice — sessions spread so your team applies between phases. War-room sessions run on your live traffic.

Is this the right format for a media group?

It's the reference format for groups — the whole system transferred across titles. Many groups quote between the 3-day and this, per title and team; we build the right mix.

What stays with the team afterwards?

Everything: the skill tree, SOPs, recorded sessions, materials, transcripts and tools access — plus a 90-day follow-up window.

Price?

From €12,750 for the 15-day programme; the final figure depends on the scope (single newsroom vs multi-title group). Custom rates: intra €1,250/half-day, inter €750/half-day/trainee, degressive.

The complete program — the whole system, transferred.