Three-Day Google Discover Program — the operator format

At a glance

The shape of the program

DAY 1Understand & diagnose — deep dive + full GSC diagnosis

DAY 2Build & optimize — editorial production system

DAY 3Pilot + one operator module + 90-day roadmap

Understand & diagnose

The mechanics, then your exact position in them.

Recommendation mechanics, signal families, eligibility & feed entry
Full diagnosis of your Search Console — exposure map per section & author
Vertical analysis: who wins Discover around you, and why
E-E-A-T & trust signals: author pages, entities, sensitive-sector weighting

Build & optimize — the production system

From good articles to a system that produces them.

Topic & angle strategy calibrated to recommendation logic — desk by desk
Title & image patterns with our scoring grids (≥1200px, max-image-preview:large)
Publishing cadence, republishing & survivability decisions
RSS, the Follow feed & Google preferred sources — building the loyal layer
Workshop: your editorial production grid, built in session

Pilot + your operator module

Measurement discipline, then the layer nobody else teaches.

Discover dashboard (GSC + analytics), volatility reading, editorial arbitrage
One operator-layer module of your choice: Étincelle™ seeding (NDA) · recovery playbooks · monetization under volatility
Fresh DMC R&D data: what's moving in the algorithm right now
Your 90-day roadmap, owners and rituals — built collectively

Deliverables

What you leave with

📋 90-day roadmap

Prioritized, with owners and rituals — built on day 3.

✍️ Production grid

Your editorial grid for Discover, desk by desk, built in session.

📚 Full materials + transcript

All supports, scoring grids, frameworks — handed over.

🔧 Tools access

Access to the tools presented — SPRKLY Analytics, Trends, push.

Who it's for

Built for

Newsrooms & publishers

Editorial + SEO together — the format works best cross-team.

Media groups (entry point)

One title first, then scale the playbook — or quote a tailored program between 3 and 15 days.

Advanced teams

GSC-fluent, ready for the operator layer.

Media groups: our recommendation is a tailored quote — typically between this 3-day program and the complete 15-day transfer, depending on titles and teams.

Logistics

Formats, languages & financing

Remote by defaultOn-site worldwide, on quote (travel included in the quote)

4 live languagesFrench, English, Traditional Chinese, Cantonese

+6 in e-learningCustom e-learning: Spanish, German, Portuguese, Italian, Dutch, Arabic

CPF & OPCOFinanceable for French companies — we help with the file

Materials handed overFull supports + transcript available

NDA possibleFor sensitive modules and your data

Tools accessAccess to the tools presented during the training

Custom ratesIntra €1,250/half-day · inter €750/half-day/trainee · degressive

FAQ

Frequently asked questions

Why is this the most chosen format?

Three days is the point where teams stop absorbing and start practicing: the full spine plus one operator-layer module, with time to work every participant's real pages.

Which operator module can we pick?

One of: Étincelle™ seeding (NDA), recovery playbooks (core/HCU/spam/Discover updates), or monetization under volatility. The others are available in the complete program.

Can the 3 days be split?

Yes — consecutive or spread over 2-3 weeks, which many newsrooms prefer for homework between sessions.

Is €4,500 fixed?

Every program is custom and on quote; €4,500 is the example for the standard remote 3-day. Media groups: see the complete program or a tailored quote.

Three days — the full spine, plus one operator module.