The Stack

The stack behind billions of views

The WordPress stack that runs the sites we operate ourselves — template, plugins, hosting and the SPRKLY suite — built to our own specs for Discover, Google News and Top Stories. 35+ media sites run on it.

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+40%ad RPM on average
−25%bounce rate
×2time on page
35+media sites on the stack

Five layers

01

Template

Responsive, Discover- and News-ready WordPress theme with SEO and Core Web Vitals optimizations. From €2,000.

02

ELDORADO plugin

250+ SEO & WebPerf optimizations, updated continuously, included with every template (€250 per year).

03

SPRKLY plugin

Auto Publish, auto push notifications, Auto Comment, custom post types. From €29/month for 1–15 domains.

04

Hosting

Premium VPS, aggressive caching, image pipelines, daily backups, CWV monitoring, fully managed. On quote.

05

SPRKLY suite

Analytics before Search Console, Push free up to 20,000 subscribers, Étincelle™. Operated with you, sold under the SPRKLY brand.

See the tools →

Three tiers, one performance bar

TemplateForPriceAnnual
Eldorado BasicOne site: responsive design, SEO and Core Web Vitals optimizations€2,000€250
Eldorado Intermediar — most popularEverything in Basic + magazine-style design + adapted Gutenberg templates€2,500€250
Eldorado CustomEverything in Basic + custom post types & taxonomies + adapted Gutenberg templates€3,000€250
BulkSeveral domains on one stack€2,500—

Who it's for

A strong fit if

  • you publish daily or weekly and want Discover, News and Top Stories eligibility;
  • your theme is slow, bloated or hard to change;
  • you run several sites and want one optimization to reach all of them;
  • you're launching a new vertical and want it right from day one.

Look elsewhere if

  • you're not on WordPress and don't plan to be — ask about custom development instead;
  • you need a shop, not a media site.

Questions

Do I need to move my site to your hosting?

No. The templates and plugins run on any WordPress hosting. Managed hosting is an option, quoted separately.

What does the €250 per year cover?

The ELDORADO plugin and its updates: every optimization we ship after an algorithm change reaches every site on the stack.

Does the stack replace an audit?

No. The stack is the technical layer. An audit tells you whether the technical layer is your real bottleneck — often it is, sometimes it's content or authority.

Where do I buy?

Templates and plugins on templates.eldorado-consulting.com; hosting and custom work through the contact form.

Not sure the theme is your bottleneck?

Start with a diagnosis (€349, delivered within 48 h, credited against any mission signed within 30 days).

Ask for a diagnosisTemplates site