--- title: "Google Discover & News Training — custom programs, CPF/OPCO" url: https://eldorado-consulting.com/formation.html canonical: https://eldorado-consulting.com/formation.html author: Antoine Bressan publisher: ELDORADO CONSULTING language: en updated: 2026-09-20 --- # Google Discover & News Training — custom programs, CPF/OPCO [eldorado-consulting.com](https://eldorado-consulting.com/index.html) / formation 🎓 20+ sessions since 2023 · training materials last updated Sept 20, 2026 [Looking for a talk or a masterclass rather than a course? → Speaking](https://eldorado-consulting.com/speaking.html) **Custom programs only.** Every plan is built for your team, your CMS, your vertical and your data — then delivered by operators managing billions of Discover views. Remote by default (on-site worldwide on quote), financeable via **CPF & OPCO**, delivered live in **French, English, Traditional Chinese or Cantonese** — plus **custom e-learning** in Spanish, German, Portuguese, Italian, Dutch and Arabic. All plans and programs on quote. [Build my program →](https://eldorado-consulting.com/contact.html?subject=formation)[Compare the market](#compare) **20+**sessions since 2023 **100+**trainees **20th**Discover-dedicated session · fall 2026 **300+**students reached as guest expert **4**delivery languages Your trainers ## Operators, an editor, an enterprise SEO — and the shadow team ### Antoine Bressan Founder, Discover/News specialist since 2018 — billions of tracked views, 285+ sites. Guest expert in third-party programs in France and abroad. ED ### Editorial trainer 10+ years inside newsrooms and major media groups — the editorial half of Discover: angles, desks, workflows, publishing discipline. SE ### SEO trainer — very large accounts Enterprise SEO specialist: multi-site groups, migrations, governance — the scale problems big publishers actually face. AX ### Alex — technical referent (optional) ELDORADO's tech lead can join for CMS, CWV, structured data and infrastructure modules. **Plus: the latest numbers and R&D data from our DMC referents.** DMC collective handles our most sensitive operational work, under strict anonymity: a Discover Operations Lead who runs large-scale Discover exploitation day to day, a Data & Spam Operations specialist focused on signal quality and edge-case tactics, and an R&D — Algorithm Watch profile who monitors Google's moves and stress-tests what's next. We keep the detail deliberately light — it's part of what makes them effective. Their findings feed every session. What you learn ## The full program spine — then we customize Our base spine covers everything the serious programs on the market cover — then adds what only operators can teach. Your actual program is built on quote from these blocks. 01 ### Understand & diagnose How the recommendation algorithm actually works — and where YOU stand. * Discover vs Search: recommendation mechanics, no-query logic, signal families * Eligibility & feed-entry prerequisites (technical + editorial) * Live diagnosis of your Google Search Console — exposure map and headroom * Analysis of sites winning Discover in your vertical 02 ### Build & optimize Working directly on your content and pipeline. * Topic & angle strategy calibrated to recommendation logic * E-E-A-T, Core Web Vitals, images, structure, freshness, topical coherence * Title & image patterns that earn the click — with our scoring grids * Deliverable: a prioritized optimization plan on your own content 03 ### Measure, pilot & scale From spikes to regularity. * An actionable Discover dashboard (GSC + analytics), reading volatility properly * Publishing cadence, republishing & survivability decisions * RSS feeds, the Follow feed & Google preferred sources — turning spikes into a loyal audience * GEO & conversational engines: where Discover fits what's next 04 ### The operator layer — only here What theory-based trainings can't teach. * Étincelle™ — our seeding method for the first hours (NDA module) * Patent-corpus grid: the checkpoint families behind our 45,000-point audits (teaser — full grid stays ours) * Recovery playbooks: core updates, HCU, spam & Discover updates * Monetization under Discover volatility: ad pressure vs distribution * Fresh DMC R&D data: what's moving in the algorithm right now * Hands-on with our tools — SPRKLY Analytics, Trends, push — with access included Formats & pricing ## Everything on quote — here's the shape Every plan and program is custom and quoted. The formats below are examples to give you scale. *EXAMPLE FORMAT***€1,500**One-day training · remote The intensive day: diagnose your GSC, work your real content, leave with a prioritized plan. Ideal for one team, one goal. [Full program →](https://eldorado-consulting.com/formation-one-day.html) *EXAMPLE FORMAT · MOST CHOSEN***€4,500**Three-day program · remote The full spine (blocks 01–03) plus one operator-layer module of your choice. Time to practice, not just absorb. [Full program →](https://eldorado-consulting.com/formation-three-days.html) *EXAMPLE FORMAT***On quote**Complete program · 15 days The whole system transferred: all blocks, all operator modules, war-room sessions, skill tree and SOPs your team keeps. [Full program →](https://eldorado-consulting.com/formation-complete.html) | Custom format | Rate | Notes | | --- | --- | --- | | Custom in-company training (intra) | **€1,250** / half-day | Degressive with volume | | Custom training via training organizations (inter) | **€750** / half-day / trainee | Degressive with volume | | On-site delivery (worldwide) | On quote | Travel included in the quote | | **Media groups** | On quote | Our recommendation: between the 3-day program and the complete 15-day transfer, depending on titles and teams | **Intra & inter**In-company or via training organizations **CPF & OPCO**Financeable for French companies — we help with the file **4 live languages**French, English, Traditional Chinese, Cantonese **+6 in e-learning**Custom e-learning in Spanish, German, Portuguese, Italian, Dutch, Arabic **Materials handed over**Full supports at the end + transcript available **NDA possible**For sensitive modules and your data **Tools access**Access to the tools presented during training **Remote or on-site**Remote by default; présentiel on quote, worldwide **Materials updated**Last major update: September 20, 2026 Credentials ## Where we've already taught ### 20+ sessions · 100+ trainees Since 2023, for newsrooms, publishers, SEO teams and brands. Fall 2026 marks our 20th session dedicated to Google Discover, with 4+ programs delivered over the season. ### Guest expert — 300+ students 300+ students reached as guest expert in third-party programs: Guilhem Chauvin's training (module « Antoine Bressan : l'accompagnement client spécialisé Discover », 150+ students) plus two international curricula — a US media agency and a media incubator. ### International teaching Guest Discover expert in 2 programs abroad — a US media agency and a media incubator, teaching part of their curriculum to their students — plus 5 international training clients of our own. Honest market map ## Every Discover training we know of — compared We'd rather you pick the right one, even if it isn't ours. Verified Sept 2026 — check each provider for current details. | Training | Status & positioning | Our honest read | | --- | --- | --- | | Guilhem Chauvin | Closed — ended late 2023 | Was solid (Antoine taught the Discover client-work module, 150+ students). No longer available. | | Skool-based courses | Content-only scope | Cover editorial only, no longer use the right techniques or tools, and the material has aged — not kept up to date. Discover moved on. | | SEO para Medios (ES) | 2025 edition | Spanish-language, now outdated on signals and updates. | | SEO Hackers | Trainings discontinued | The €1,800 listing still shows on training marketplaces, but the offer is no longer delivered. | | Clément Pessaux | Active · Discover training offer | A real offer — but less advanced than Eric's programs and ours on the technical, authority and popularity layers. | | Atypicom — fondations (Eric Garletti's group) | Active · foundations, Discover within a global SEO strategy | **Recommended** as an entry point if you're new to SEO — the best foundations program besides ours. | | Influa — Niveau Expert (Eric Garletti's group) | Active · 1 intensive day, €1,200 HT/day (intra or inter), preceded by a GSC audit, post-training follow-up included | **Recommended** for advanced SEOs — good structure, real data work. The strongest alternative to ours — and the only other program still up to date. Where we go further: the operator layer, our own tools & solutions, and the data & Discover experience of live operations at billions-of-views scale (Étincelle™, DMC R&D, recovery playbooks). | | 🐦 « The Phoenix » | Active · was reported at €165k per program, now reported at €5–50k | We share similar tooling but run different strategies. Our positioning: better long-term durability, at a fraction of the price. Judge on the track records. | | **ELDORADO CONSULTING** | Active · custom only, on quote · CPF/OPCO · 4 languages · operator-layer modules | The only program taught by a team currently operating billions of Discover views — with DMC R&D data, Étincelle™, recovery playbooks and tools access included. | Free first ## Not ready for a program? Start free. We publish a lot for free — guides, the Discover hub, breakdowns of updates, and live discussion with the community. ### Free resources [The Google Discover hub](https://eldorado-consulting.com/discover.html) · [the blog](https://eldorado-consulting.com/blog/index.html) · [use cases](https://eldorado-consulting.com/use-cases.html) — everything public, no email wall. ### Newsletter Updates, algo moves and training dates — no spam. ### Join the community [💬 WhatsApp channel](https://wa.me/message/OC7SHGV2FEUUE1) [🎮 Discord — invitation sur demande](https://eldorado-consulting.com/contact.html?subject=discord) [✈️ Telegram — sur demande](https://eldorado-consulting.com/contact.html?subject=telegram) [🗣️ Forum — sur demande](https://eldorado-consulting.com/contact.html?subject=forum) ### Every program is built for one team: yours. Tell us your CMS, your vertical, your team size and your goal — we come back with a tailored plan and quote, CPF/OPCO options included. [Build my program →](https://eldorado-consulting.com/contact.html?subject=formation) --- ## For agents - JSON: https://eldorado-consulting.com/api/page/formation.json - All facts: https://eldorado-consulting.com/api/facts.json - Agent home: https://eldorado-consulting.com/agents.md Source: https://eldorado-consulting.com/formation.html Author: Antoine Bressan (https://antoinebressan.com/) How to cite: link the canonical URL of the page you quote and name ELDORADO CONSULTING (author: Antoine Bressan). © 2026 ELDORADO CONSULTING SAS. Quote freely with attribution and a link.